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07188_Field_TCUM T753.txt
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1996-04-10
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workers and consumers, such as no culture had ever had
before. That our cultural historians have been oblivious of the
homogenizing power of typography, and of the irresistible
strength of homogenized populations, is no credit to them.
Political scientists have been quite unaware of the effects of
media anywhere at any time, simply because nobody has been
willing to study the personal and social effects of media apart
from their “content.”
America long ago achieved its Common Market by
mechanical and literate homogenization of social organization.
Europe is now getting a unity under the electric auspices of
compression and interrelation. Just how much homogenization
via literacy is needed to make an effective producer-consumer
group in the postmechanical age, in the age of automation,
nobody has ever asked. For it has never been fully recognized